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Lily Farid

Co-founder & Marketing Director

Lily Farid

Lily Farid started her singing journey with Egyptian soprano Dr. Neveen Allouba at the American University in Cairo.

She then moved to Spain to study international business where she also studied Latin Rhythmic dance and music. During her time at St. Louis University in Madrid, she studied vocal methods with renowned Icelandic singer and vocal instructor Guðrún Jóhanna Ólafsdóttir with whom she expanded her repertoire to include Spanish & Italian music in addition to her repertoire in the English, French and Arabic languages. Since graduating from the American University in Cairo, Lily has performed in Egypt’s top venues such as the Cairo Opera House, the Grand Egyptian Museum, the Gomhoureya Theatre, the Pyramids of Giza and the Coptic Museum. In 2021, Lily performed in Paris for the diplomatic scene in order to promote bilateral relations between Egypt and France. Lily is currently working on releasing her new original songs in 2025 which will be available on all social platforms.

SOFT POWER PRODUCTIONS

Soft Power Productions is a pioneering production company founded in 2016 by Dr. Mona Zaki and her two daughters, Dalia Farid and Lily Farid. Based in Egypt, we are committed to producing impactful artistic and cultural projects across a range of disciplines—including music, theatre, visual arts, dance, and film.

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Copyright © 2025 Soft Power

Founder / CEO

Dr. Mona L. Zaki

Dr. Mona Zaki is widely recognized throughout the region, as an international expert in strategic thinking and international marketing. She actively participates in global conferences, focusing on topics such as women empowerment, cultural reforms and cross cultural dialogues.

In 2021, she published her debut novel, *Kingdom of the Heart*, which received acclaim from both Arab and international publics. Her novel, *Three Queens from Egypt*, also translated to French, made Dr. Zaki the keynote speaker celebrating the International women’s day in Paris, March 2025. Her most recent novel “ The Warmth of the Chill” was released during the Cairo International Book Fair in 2025.

As the founder of Soft Power Productions, established in 2016, Dr. Zaki is described as the multifaceted visionary expert in shaping Egypt’s cultural landscape while aiming to elevate the arts in society and promoting cultural dialogue globally.

Dr. Mona Zaki appeares constantly on numerous media and academic platforms discussing soft power's impact on developing nations identity and sustainability.

Dr. Zaki holds a Doctorate in Business Administration from Maastricht School of Management and has extensive experience in strategic planning and community development. She has consulted for various Egyptian and multinational companies for regional and international projects.

Her contributions to civil society include founding the Egyptian European Council, Egyptian Council for foreign affairs, National Museum for Egyptian Civilizations along with supporting various initiatives for people with special needs. Recognized for her outstanding professional efforts in strengthening bilateral cultural and economic relations , she has received official decorations from the governments of Austria and Hungary.

Dr. Zaki is a mother of two daughters, Dalia and Lily, who co-founded Soft Power Productions with her. Both are accomplished in their respective fields, reflecting Dr. Zaki's dedication to arts and culture.