ABOUT SOFT POWER
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ABOUT US
Sof Power is a term invented and a concept developed by Harvard Politcal Science
Professor Joseph Nye. His argument is that atractng and persuading is more powerful
than coercing (hard power). Nye marks the start of much interest and research into
the changing nature of internatonal relatons that is trying to move from costly hard power to diplomatc, tactul and compelling sof power.
Soft Power Productons is founded by Dr. Mona Zaki and her two daughters Dalia Farid
and Lily Farid. As a strategist and a genuine believer in the Power of Art, wife of Artst
Dr. Farid Fadel, Dr. Zaki has decided to establish this producton company with the sole aim of enhancing the expression and accessibility of Art and music in society. In a
turbulent tme, not only for the Middle East but equally for the whole world, art has
an irreplaceable role and immense power in creatng global peace, harmony and love.
“Today many states and non-state actors alike are heavily investng in cultural relatons, artstc collaboratons and academic exchange in order to promote internatonal peace and harmony all in the name of Soft Power,” affirmed Dr. Zaki.
“Today many states and non-state actors alike are heavily investng in cultural relatons, artstc collaboratons and academic exchange in order to promote internatonal peace and harmony all in the name of Soft Power,” affirmed Dr. Zaki.
VISION
To Become a leading producton company that produces world-class art and music
events worldwide.
MISSION
Our mission is to bring to life true, aesthetc and meaningful art as well as discover,
promote and pursue talented artsts and musicians by producing and supportng their
creatve artstry.